The importance of the conversion funnel

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Content that converts is rarely ever a happy accident. It’s part of a data-fueled strategy—an insight-led approach to content creation that captures the attention of your ideal customer at every point of the conversion funnel, which goes a little something like this: Awareness: Educate your ideal customer on problems they relate to through free blogs and guides. Interest: Highlight your product as a solution to their pain points through different types of content, such as blog posts, webinars, and case studies.


Consideration: Differentiate yourself from your Belgium Phone Number List competitors through compelling product descriptions, testimonials, and FAQ pages. Intent: Nudge your users toward purchase with free trials, demos, and other soft sells. Conversion: It’s time for purchase; catch your prospect’s attention with special offers and promotions. Loyalty: Turn one-off buyers into long-term customers through loyalty initiatives and exclusive content. Advocacy: Inspire customers to become advocates



Through user-generated content, referral programs, and customer stories. As you can see, great content marketing works like a well-oiled machine. From prospects who have just heard of your company to loyal, repeat customers, leading marketers harness the power of data analytics to capture and guide readers along the conversion funnel, no matter where they’re joining from.