Another example where online is mixed with company email list is that of the North American chains Starbucks and Apple, which reached a collaboration agreement to obtain a better experience and greater performance with iPod Touch and iPhone devices. Developing a new application called "Starbucks" that allowed us to download the song that was playing instantly in any of the stores of company email list Starbucks chain, offering a link from which we could purchase the song we wanted through iTunes Wi-Fi Music Store. Regarding the aforementioned offline environment , an example that comes from it and that demonstrates the use of online media is the case of Danone Spain and Kraft Foods.
With the new Danet with Oreo and Danet with Chips Ahoy . In their company email list mix strategy, in addition to TV spots and radio spots, they have also used the online medium to communicate the product launch. The benefits of the alliance between brands are varied, but we can make a list of the main objectives sought by these unions: Promotion : the joint promotion of brands reduces costs and increases exposure, if the study of alliances is done well, both parties benefit. Increase in the value of the brand image : when an agreement is reached to associate with a brand company email list to be a leader.