Today I would like to talk about Branded Mobile App, that is, applications phone number list for smartphones that companies create within their business strategy to which we will add beacons , but in this part we find that in many cases they create Apps for the sake of creating them, without thinking of integrating that app within a content phone number list marketing strategy or within a customer service strategy, and not think of Apps as something that must be had because it is innovative, but rather as a tool for communication and service phone number list with our customers .
But why not connect the customer with that phone number list App at the point of sale to improve their user experience? This strategy will not only improve this experience, but also It will help you convert to sales phone number list and build detailed customer databases . For this we can use the so-called beacons, a technology that allows us to connect with users at the point of sale through their mobile phones , to make them carry phone number list segmented information just when they pass through a certain place.
Example of use of beacon and Branded Mobile App For example, a phone number list fashion chain in its shoe section today has certain models of shoes on sale, so using this technology we configure the campaign so that when users pass within a radius of action of 5 meters around those shoes, A direct phone number list message arrives on their mobiles offering them the purchase of those shoes at that precise moment at a special price and for a limited time, and all this integrated with an App that allows customers and the company to be in contact in a bidirectional phone number list way, giving special importance and use when.
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