Well, fear not, because you. Introducing Job Function Email List Ranktracker, an all-in-one platform for effective SEO optimization. We have finally opened the registration for Ranktracker absolutely free! CREATE A FREE ACCOUNT Or Sign in using your credentials With the right strategies, you can ensure a smooth transition from awareness to interest and minimize the drop-off between the two stages. Create engaging content: While brand awareness content is almost exclusively educational, interest phase content needs to strike a balance between education and promotion. Webinars, private blog posts, opinion pages, etc. can serve as a gateway to an exclusive circle that leaders are excited to be a part of.
The goal is to introduce and then emphasize your USP to make your product a prime contender at the next stage, the review stage. Provide valuable resources: Since your leads aren't ready to pay money yet, the value you provide is directly proportional to how likely they are to choose you over other options. You can offer your drivers: Quizzes E-books Calculators Industry news newsletters, etc Choose websites over file formats like PDF. In this way, you can track information such as pages visited, time spent, shares and transfers, and the recipients of those shares and transfers. Offer a clear value proposition: If managers don't understand how your product serves them, no matter how many features it has, they won't buy it.