Nearly 80% of employers believe that current graduates do not arrive fully equipped with the skills they need to be work-ready according to ‘Work Ready Graduates: Building employability skills for a hybrid world’. In this blog, we look at 7 ways universities and colleges can make their marketing graduates more employable and address the digital skills shortage. What are today’s students looking for? After spending time and money studying for a qualification, marketing graduates want to leave academia with Bitcoin Email Leads skills that are useful in the job market. They want to be able to apply for a job and have confidence they will get an interview - or even better - land the job! Unfortunately, that’s not the case for many. The world of work can be daunting and the marketing sector has rapidly evolved to include specializations such as paid search, content marketing, social media marketing, and data analytics amongst others.
What students want from the higher education sector is a focus on skills that will make them more employable and invest in activities that benefit their future. Cengage’s ’Graduate Employability’ report revealed that 66 percent of graduates want more real-world experience and believe colleges should prioritize: Experiential learning and access to online learning and certification programs School-sponsored internships Mentorships and introduction to local business leaders Today’s marketers not only need more advanced digital skills than other graduates but are expected to have them. In addition to real-world experience, marketing students want.