The challenge is certainly a thorough analysis of the

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However, in my experience, this rarely happens and there are a lot of insights (opinions) - good and bad - that remain beyond the reach of salespeople or marketers and that B2B companies simply do not know about. And they could obtain this knowledge quite easily - using the power of internal and external customer research . Such research, especially qualitative interviews , can reveal customer-specific problems and indicate whether the market perceives our company's capabilities and expertise in the same way that we do. Asking customers for their opinion also helps strengthen relationships because many consumers appreciate that the company where they shop is interested in their point of view.


Insights and information obtained through research can influence Israel Email List not only brand communication, but also its service, operations and even development. Myth No. 2: The most important audience are CEOs and management board members Gone are the days when only board members could decide on the purchase of products or services. In the complex B2B environment, purchasing decisions are made in an increasingly large group. Research shows that on average 7-8 people are part of the so-called purchasing committee.





Therefore, B2B marketing should not be addressed only to CEOs. Depending on the product and industry they work in, they should also focus on project managers, IT administrators and other professionals who manage small or large departments. target group - all potential recipients of our messages and the roles they play in the company - in order to capture their needs and use them in marketing activities - direct appropriate communication to each group. Myth No.al media is mainly suitable for B2C Some entrepreneurs still assume that social media as a communication channel is not suitable for their business.