MarketingMarta Rybak, Social Media Specialist Marta Rybak Social India Email List Media Specialist Tags: Customer database , Digital Marketing , KPI , Marketing , Marketing Automation , reporting , Scoring , Segmentation , Social Media Knowing the customer - his needs and behavior - is 70% of a company's success. But how can we get to know it and describe it so that it makes sense and ultimately brings benefits to the company? The answer to this question can be obtained by implementing activities in the area of Marketing Automation.
Marketing Automation woman working on laptopinvolve the use of special, dedicated software to improve content marketing, advertising and sales processes. These tools acquire, collect, analyze and react on an ongoing basis to data provided to them from many independent sources. By combining the software with other systems, such as a website or social media, we can comprehensively manage customer relationships.