With that in mind, we separate 7 international cases for content marketing that you need to keep an eye on. Good reading! 1. Dove Real Beauty Portraits The advertisement UAE Phone Number List for the Dove Portraits of Real Beauty brand was a viral campaign that went around the world, sensitizing most of the people who watched it. Note how it does not directly and explicitly refer to a product. In fact, its objective is to talk to the brand's consumers in a clear way, generating a real and meaningful connection. One of Dove's hallmarks in advertising is always to use real women for its advertisements.
In this specific commercial, a discussion arose about how the standard of beauty makes women not understand how beautiful they are in themselves. Unfortunately, it demonstrates that it is necessary for someone to tell us that we are beautiful so that we can actually believe it, especially when our self-esteem is not up to date. 2. Apple and 1984 The work 1984 by the British writer George Orwell is a landmark of the post-war period. In the plot, Big Brother was a totalitarian leader who watched everyone closely using a television set. Apple 's big move was to record a scene that replicated a scene from the film in which a woman wearing colorful clothes runs across the black and white backdrop to break the Big Brother screen.