There are situations when only well-coordinated, well-thought-out work can bring the client's business out of a deplorable state or help him conquer new heights. Do not neglect the opportunity to decompose your entire strategy into components, since there are no accidents in a contextual advertising campaign. Then small errors will immediately become apparent, or vice versa, the so-called “hooks” that will help you achieve the desired result. We tried to do it this way - on the example of a complex client for the provision of legal services in the b2b segment. About the client Services designed for the registration of organizations are low-margin, and the main purpose of this kind of registration is to obtain a client base for the subsequent provision of services on an ongoing basis.
Accounting and legal support with standard contextual advertising are converted into appeals, but at the same time, they have a low percentage of the final transaction. High prices for conversion requests severely limit the Pakistan Phone Number List ability to attract customers. To solve this problem, we decided to sell the main product as a by-product and used the “LLC registration” service. 1 step (first month) The client set the following tasks: Cover all sections of the site Receive 100 applications per month Selected instruments: Target call. A free tool that allows you to split calls between those who came to the site from Yandex advertising and everyone else.
Yandex Direct query report Daily client report. Allows you to divide an advertising campaign into directions and evaluate the profitability of a single service, which will later help you manage the number of hits. Conditions: Preparation of a proposal within the budget Agree on acceptable customer acquisition cost Approval of the reporting form (customer feedback Table 1) Daily reporting Interim report 1 time per week to adjust the AC Actions: Daily work with statistics and queries. Weekly adjustment of campaigns according to weekly results Determining Effective Queries Determining the effectiveness of topics Daily reporting from the client This form of daily reporting helped not only to identify the total cost of attracting an order (call) but to divide them into sections.