You need to consider their stage in your funnel, their pain points and needs, and the timing of your communication. Here are some best practices to help you effectively follow up with leads and prospects to win more business. 1. Segment Your Leads Each type of lead will require a different level of messaging. blog Denmark Phone Number List Depending on how the electrode got to you, it might be hot and ready to close, or it might need a little warm-up. For example, a lead that comes to you through an email opt-in campaign versus a lead that filled out a 'contact us' form on your webpage is at different points in the sales funnel and must be addressed accordingly. Organize leads into at least three groups: hot, hot, and cold.
It seems a little corrective, but trust us, you'll want to take note of the cable temperatures so you don't treat them as one size fits all. If you're interested in making a more robust lead scoring initiative, there are software programs available that separate your leads based on point values that you assign to various customer behaviors. Move leads from group to group as you get to know them better and move them closer to becoming a paying customer. 2. Respond in a timely manner Provide a thank you or welcome email or phone call within 12-24 hours of a lead arriving. Offer to answer any questions they may have to demonstrate the care and attention you provide each customer. 3. Nurture your leads with useful content As is the case with any form of communication with your audience members, no matter what stage of the funnel they are in, you should always focus on delivering value.