Stay on top of trends Popular events like Prime Day, Valentine's Day Spain Mobile Number List Halloween, and other calendar events are huge traffic drivers. Trust me, you want to appear at the top of the SERPs for these topics. PPC lets you do just that. Best Practices for Ecommerce PPC Strategies If you want to be successful in your ecommerce PPC efforts, you need to develop and execute a winning strategy: . Identify Your Competitors Before you start your own PPC campaign, know what you're competing in. This will help you benchmark so you know what to expect and how to determine how successful your PPC campaign is.
You should identify your top competitors and analyze their landing pages, positioning, and engagement metrics. Pro tip Similar web's Search Leaders tool helps you identify the top competitors in your industry. You can analyze your competitors' organic and paid traffic and gain insight into their traffic quality. PPC search leader. Know where you standPer form a full in-house benchmark to know where you stand, track your progress and see how you compare to your competition. It's important to understand your eCommerce store's engagement metrics and traffic share so you can attribute the impact of any changes you make. Pro tip Similar web's website performance tool gives you a complete view of your site's metrics as well as your competitors' metrics.