Affiliates receive actual payments Referral marketing Philippines Mobile Number List targets individuals or groups of individuals Affiliate marketing targets general audiences requires some relationship between referrer and refer There is no relationship between affiliate and new customer Personal recommend. Use of Advertising and Publishing Technologies. Build trust and loyalty. drive traffic. Increase chances of repeat purchases. Generate leads. Scope limited to your client base Virtually unlimited scalability Requires minimal setup and monitoring Can be turned into a business unit to manage program One-time campaign Ongoing business relationship Referrer requires no technical skills Some technical proficiency from affiliates required Similarities Between Affiliate Marketing and Referral Marketing Both are cost-effective because the resources and investment are lower than most other forms of digital marketing. In both marketing concepts, the person promoting the product does not own or sell it.
Both referrers and affiliates are paid based on performance or actions taken. Both concepts aim to expand reach and bring in more business. Neither referral nor affiliate marketing is campaign-based; both are ongoing marketing techniques. Each approach requires a certain level of trust between the parties involved. Both methods use similar linking and tracking techniques. Affiliate vs. Referral Marketing - What's Right for You? This might not be the right question. When choosing your marketing strategy, there is no need to pit affiliate marketing against referral marketing. Companies can choose one, apply both, or neither. The question is what are your marketing goals and how will you achieve them? Once you understand the differences and similarities, you probably have a good idea of what each can (or can't) do for your business.