What a Notorious 16th-Century Philosopher Can Teach You About Content Marketing Today

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Jannat12
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Joined: Sat Aug 06, 2022 10:22 am

What a Notorious 16th-Century Philosopher Can Teach You About Content Marketing Today

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What a Notorious 16th-Century Philosopher Can Teach You About Content Marketing Today What does it take to get people to pay attention to your content? I think we’ve all read a great piece of writing and thought to ourselves, “Why isn’t this more popular?” (And hey, maybe you even feel that way about your own work!) I obviously can’t answer the entirety of that question in a single blog post, but I will tell you that there is a trait that many popular works of writing seem to share: they are controversial. It’s easy to see why controversy spawns from strife between two (or more) groups of thought. It leads to debate, debate leads to recognition, and more and more people trip over themselves to share their thoughts.

You can see the powerful effects Phone Number List of controversy in action when you examine the work of Niccolo Machiavelli, the notorious political scholar whose magnum opus, The Prince, is still hotly debated to this day. But one has to ask: Why is such a distinguished thinker only recognizable to the average Joe from a single book? What about The Prince makes it so memorable? How is it able to stay relevant and widely discussed hundreds of years later? More important, how can you apply these lessons to your own content? How to avoid being forgotten Honestly, when you think about Machiavelli … does anything other than The Prince readily come to mind? For most people, that answer is No, even though he was a prolific political scholar with many published works.

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If that’s the case for you, don’t feel bad, there’s a simple reason why The Prince is so easily recognized and the rest of Machiavelli’s work is not, and that reason is controversy. While the teachings from The Prince still stir debate even to this day (the sure sign of a truly controversial topic), you may not know that the book caused quite an uproar back when it was initially published. It was outright banned by the Catholic church, after being officially added to the Index Librorum Prohibitorum, and many scholars panned the book’s premise: how dare Machiavelli contrast the teachings of Plato and Aristotle! Sounds like the book should have never found an audience with such a harsh backlash, right? And yet, the influence of the work on many notable figures throughout history is undeniable.
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