6 a/b Tests Where Image Manipulation

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Copywriting is the science and art Image Manipulation of using the right words to sell a product or service. The famous advertising director, David Ogilvy, considered the father of advertising, said in particular : "I don't know the rules of grammar. If you're trying to persuade people to do something Image Manipulation or buy something, it seems to me that you should use their language. " That Image Manipulation's what copywriting is all about: using specific language in a way that increases sales — or, in a more modern context, conversions — of an online store. Words are critically important when it comes to writing effective, high-converting copy.

As you'll see in the following Image Manipulation case studies, even something as seemingly insignificant as changing a word or two in a call-to-action, product page, or landing page can produce increases in impressive conversions, which equates to significantly more sales and revenue over time. . These Image Manipulation drafting changes are easy to test. Why not see if they make a difference in your conversions? 1. “Buy” Vs. “Shop” – Don't They Mean the Same Thing? People take synonyms for granted. Although they have the same Image Manipulation meaning, what is curious about them is that people often react very differently to the specific word your store uses.

That difference can add up Image Manipulation to hundreds of thousands of dollars in revenue… making that a huge impact for such a small word. Depending on the size of your business, this isn't a drastic change. That's what Black & Decker discovered when they decided to run A/B tests on one Image Manipulation of their product pages. One of Black & Decker's trade names is DeWalt, a manufacturer of power tools. On DeWalt's website, the main call to action originally featured the "Buy Now" button. After the Black & Decker Image Manipulation team analyzed the page, they speculated that changing the word “buy” to “buy” would have significantly less engagement, thereby potentially encouraging more clicks.