VAN REES Relationship management in the manufacturing industry: how can you be decisive on the market as a manufacturer? IN MANUFACTURING , CUSTOMER SATISFACTION , CRM Relationship management in the manufacturing industry: how can you be decisive on the market as a manufacturer? Don't want to miss anything? Sign up for our Lebanon Phone Number List online newsletter and stay informed of the latest content! If there is one trend that is dominant in the manufacturing industry, it is that of continued consolidation. Announcements of acquisitions and mergers are in the news every day. Scaling up leads to more efficient operations and a more robust presence in the market.
It is the answer to a time when the environment is becoming more competitive and margins are shrinking. But this trend has a downside. The downside is that companies become a patchwork of parts with different corporate cultures, processes and information systems. Integration layers must be made at every level in order to become leaner and not lose touch with a market that is becoming more erratic and demanding. It is striking how long after a merger or acquisition information systems continue to coexist and employees accept that they have to transfer data manually, data leaks and the knowledge they need to manage is at least incomplete.