Make a career out of your attitude USIL Institute of Entrepreneurs

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The first is the type of communication. In B2B -for example- the tone is more specialized, while BC2 is simpler and easier. This allows consumers to understand the brand's message more quickly and accurately. Buying Motivations Every consumer has needs to cover. However, the reasons for purchase are often different. In B2B, the consumer is motivated by rational and logical factors. In B2C , on the other hand, the target audience is more inclined towards emotions. But what can companies do to capture the attention of prospects.

One way is through neuromarketing , the discipline that studies brain activity when faced with a stimulus. Thanks to this, brands will be able to know those factors that stimulate a person to carry out an action, such as a purchase or a comment on social networks. The use of valuable content in B2C Value content is an important element to attract the attention of Albania Phone Number List the audience. In B2B companies, for example, this is aimed at reaching leads . In fact, it is not surprising that 72% of Peruvian organizations have it as their main objective according to Datum.



On the other hand, in B2C companies , the main goals are to generate interaction in social networks and a greater interest in the products or services they offer. And for this, it is necessary to implement a content marketing strategy that allows them to achieve both objectives and others, such as improving positioning. Among the contents that can bring better revenues to companies are -for example- the following: Articles. infographics. Post images. Animated posts. Carousel. Animated stories. Animated videos. In fact, according to Datum , post images are the types of content most used by Peruvian B2C brands (88%). People involved in decision making The professionals of B2B companies depend on a hierarchical chain.