With the help of savvy statistician Andrew Pole, Target gives each buyer what they call a "pregnancy score." For this, they marked more than products. If these are purchased in combination, a so-called “pregnancy score” applies to the buyer at Target. With the help of these, ads could be personalized. Predictions succeed with Big Data Predictions succeed with Big Data This little story shows that you don't email list need new data. With data, research, and some work already in place, you can make predictions about user or customer behavior. As we always say at Enigma: Big Data reveals trends. Qualitative research or small amounts of data reveal the motivations behind them.
If you look at data long enough, you will be able to spot changes and define the areas where your products and services suddenly become relevant. Creating new habits in your customers' lives proves difficult. It is much easier if a lifestyle change takes place at this time. With big data, you can track down the significant changes in your customers' lives. Once this is done, you can go back to your customer. You will be able to offer him new products and services that are adapted to his new life situation. It's not just about personalizing emails - it's about designing them to reflect the changes in your customer's life.