This is a story that talks about empathy, deep knowledge of your customers (or competitors) and, above all, the importance of synthesizing the available information, reaching conclusions and acting with our knowledge to survive or win in life or in business. market. Gavin is a town built on water. In a very similar way to the city of Tenochtitlan, the inhabitants of this town were forced to resort to a lake to build their settlement. Although building a city on a lake does not sound like a good idea at all, at the time it was a brilliant solution to a huge problem that threatened the existence of the Tofu people, inhabitants of this small town.
Knowing your market is your best tool: The History of Gavin Source: Manual from French Wikipedia The history of Gavin Although building on a lake is impractical, Gavin Special Database is not a small town. This settlement of around 20,000 inhabitants is built on wooden stilts in the middle of Lake Nookie. This, in what we know today as the Republic of Benin in West Africa. There are about 3,000 buildings, of which only a school and a cemetery are built on solid ground, on the shores of the lake. Now, living on a lake is not an easy subject.
As the inhabitants of Mexico City know, building on a lake implies adding a degree of uncertainty in your life. From living depending on the water level of the lake, continuous sinking of properties, incessant maintenance, impossibility of planting and harvesting, today we ask ourselves, how is it that this town decided to exist like this? And the underlying problem is not that there is no fertile, habitable and cultivable land around. Around Lake Nookie there is excellent land suitable for cultivation and construction. Gavin, founded in the 16th century by the Tofu tribe, is in this strategic location for a simple reason.
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